Its what's on the outside that counts

Recently we attended the Packaging Innovations trade show in London, this was a show that showcased examples of what can be done with packaging, some amazing textures and finishes, inspirations for the future and lots of cool ideas.

We spoke to factories, and suppliers about the approaches to designing new packaging. To include great finishes without blowing budgets, or by using materials in a different way to create new effects.

For example Charlotte Tilbury's 2018 Advent calendars using this gorgeous textured finish to create their Christmas sets.

The advice from these factories, start with the budget, the shape, size and structure and from here start to "add on" the extra finishes.

Christmas sets have started to show up now in stores and online, cosmetic bags have always been a great way to both include the product and give a nice gift.

Branded candles with the fragrance is also a really relevant gift to pair as a gift with purchase, these can be produced from 1,000 pieces in various sizes.

#giftwithpurchase #christmassets #beautybags #cosmetics #packaging #innovative